The breitbartification of CPAC

Breitbart has passed away, but the revolution he started is at its peak: the media company is everywhere at CPAC

Published February 24, 2017 9:48AM (EST)

 (YouTube/CBSNews)
(YouTube/CBSNews)

This article originally appeared on Media Matters.

“My biggest fear is that later this week I will be among the legions at CPAC rearranging the furniture,” wrote Andrew Breitbart just days before the first Conservative Political Action Conference of President Barack Obama’s administration. “Instead, the conservative movement needs to think in revolutionary terms.”

Eight years later, Breitbart has passed away, but the revolution he started is at its peak: the media company he founded is everywhere at CPAC, and his successor is in the White House working for Breitbart.com’s chosen candidate.

Former editor Milo Yiannopoulos is no longer on the program, but seven Breitbart editors and reporters will participate in panels and or give speeches at the conference this week. (In an almost certainly related note, Breitbart is a “Partnering Sponsor” of the event, the highest level.)

White House chief strategist Stephen Bannon, who took over the website following its founder’s death, will appear alongside White House chief of staff Reince Priebus and American Conservative Union Chairman Matt Schlapp today for a “conversation” intended to show that the Republican Party establishment and the fringe outsiders who pushed President Donald Trump to victory in the 2016 presidential primaries are united.

And of course, after he pulled out of speaking at last year’s conference following a backlash from conservative critics, Trump himself will loom over the conference, with an address scheduled for Friday morning.

Andrew Breitbart himself dominated CPAC in the early years of the decade. He strode through the conference like a rock star, granting media interviews, greeting cheering supporters, confronting liberal provocateurs, and scouting for new talent. His annual speech-screeds drew large audiences far more interested in hearing his rants against journalists and other elites than they were a sober speech from a Republican politician or think-tanker.

“I'm old, so I remember CPAC before Andrew Breitbart: Quiet,” wrote David Weigel in 2012. “Since 2010, the first CPAC after Breibart's Big Government released James O'Keefe's ACORN video investigations, Breitbart's appearances at the conference have begun with media interviews, continued with assorted people confronting him on video, and ended with his own speeches, full of nostalgia for the stuff that just happened.”

Weeks after his 2012 CPAC appearance, at which he famously freaked out at liberal protestors, Breitbart suddenly passed away. Bannon took the reins, and began turning the website Andrew Breitbart founded into “the platform for the alt-right.”

The following year, CPAC celebrated the first anniversary of Breitbart’s passing. Hundreds of CPAC attendees showed up for events intended to remember the right-wing media mogul. A standing-room-only showing of his final documentary was followed by a panel featuring his former colleagues and friends, followed by a cocktail party. In 2014, the paeans continued as CPAC rolled out the Andrew Breitbart First Amendment Award (radio host Mark Levin was the first recipientDuck Dynasty’s Phil Robertson was the second).

But even as CPAC showered love on Andrew Breitbart’s memory, under Bannon’s leadership, the website he founded was suggesting that the conference was too politically correct and overly dominated by the establishment. In 2013 and 2014, Breitbart.com hosted “The Uninvited” sessions during CPAC featuring anti-Muslim, anti-immigration, and fringe figures that were not welcome at the conference itself.

Notably, The Uninvited sessions featured Frank Gaffney, the founder of the Center for Security Policy -- which the Southern Poverty Law Center characterizes as “a conspiracy-oriented mouthpiece for the growing anti-Muslim movement in the United States.”

Andrew Breitbart once hired Gaffney to help run his national security website; he still contributes to Breitbart.com. And Bannon loves Gaffney, calling him “one of the senior thought leaders and men of action in this whole war against Islamic radical jihad.” But Gaffney was persona non grata at CPAC for years because he is a paranoid conspiracy theorist who accused two members of CPAC’s board of being secret supporters of the Muslim Brotherhood (he has returned in recent years and is on the 2017 agenda).

The situation was bad enough that after he became chairman of the American Conservative Union, which oversees CPAC, Matt Schlapp invited Breitbart editor Matt Boyle to the ACU’s headquarters for a lengthy interview in February 2015. Schlapp and his staff, in fairly obsequious fashion, pitched Boyle on how that year’s CPAC would be more responsive to Breitbart.com’s concerns.

CPAC had “drifted away from the core values of conservatism” but now, “concerted efforts by the ACU to listen to grassroots concerns about the direction of the landmark conference, the organization is now emerging as stronger, more conservative and more united,” Boyle concluded following the presentation.

In the two years since, the Republican establishment has been routed by the Breitbart-led forces who pushed Trump to the front of the Republican presidential primary field and supported him at every step of the way. Bannon moved seamlessly from head of Breitbart, to head of Trump’s campaign, to Trump’s top White House aide.

In addition to Trump and Bannon, attendees at this year’s CPAC will have the opportunity to see Breitbart Editor-in-Chief Alex Marlow interview a Republican congressman on tax reform. They can watch Breitbart UK chief Raheem Kassam introduce Nigel Farage, his former boss at the right-wing UK Independence Party. Breitbart’s Frances Martel and John Carney will be moderating panels on “China’s Expansion” and “Repealing Obama’s Banking Monstrosity,” while Joel Pollak and Sonnie Johnson are on panels discussing trade policy and how the left hates cops. James Delingpole will be leading “CPAC Conversations” on energy.

Breitbart.com spent years shilling for Trump’s candidacy. Now Trump will swagger through the conference that Andrew Breitbart once owned, while the news site he created is a dominant force at CPAC. An ascendent Breitbart.com and President Trump are truly Andrew Breitbart’s greatest legacy.


By Matt Gertz

MORE FROM Matt Gertz


Related Topics ------------------------------------------

Alt Right Andrew Breitbart Cpac Donald Trump Milo Yiannaopoulos