Pop star Britney Spears is a new crossover artist in the beauty business. The 22-year-old singer will launch a new fragrance, Curious, this fall. A blend of white flowers and vanilla-infused musk, the fragrance is part of a licensing agreement with Elizabeth Arden, the company announced Thursday.
Spears is a "talented, fashionable woman who appeals to a young and international consumer base," said Paul West, president of Elizabeth Arden, in a statement.
Packaging for Curious will feature two of Spears' favorite colors, pink and azure blue, and the bottle will be azure with heart-shaped charms.
A scented whipped body cream, shower gel and solid "shimmer stick" will debut in department stores in September, the company said.
