Salon's mission
Salon was founded in 1995 by David Talbot and a group of seasoned journalists from the San Francisco Examiner who felt that the World Wide Web offered an unprecedented opportunity to provide intelligent, independent journalism covering politics, culture and society in innovative ways.
Salon believes that its original, award-winning content allows Salon to attract and retain users who are younger, more affluent, better educated and more likely to make online purchases than typical Internet users. Salon believes its user profile makes its network of websites and online communities a valuable media property for advertisers and retailers who are allocating marketing resources to target consumers online.