Felix Salmon has been monitoring the BrandIndex scores of Toyota, BP and Goldman Sachs. BrandIndex polls people daily on whether what they've heard about a particular brand is negative or positive.
Exciting news: Goldman Sachs, which has been in the toilet, brand-wise, for a year, is finally more popular than another corporation. With a score of -47.6 in the latest BrandIndex poll, BP is now semi-scientifically the most reviled company in the United States.
Fantastic work on the P.R., BP! It really is totally worth it to continue illegally harassing journalists for standing across the street from your response building.
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