If the Yahoo! personals service is to be believed, its users rate the coffee date as their preferred first-date option. Starbucks heard the news and got so excited it spilled Frappuccino mix all over the venti lids. Now, the two corporations have spawned Espresso Dating, a marketing partnership disguised as a dating service for the caffeine addicted, which started on Thursday.
Among other features, the site offers dating tips (on wardrobe: “We live in a world where some people judge on appearances”), anecdotes about patrons holding their wedding ceremonies in Starbucks and a guide to what a person’s preferred beverage says about him or her. So, if the hottie ahead of you in line orders a Cinnamon Dolce Latte, you’re looking at someone who’s “sweet, with a fiery glow simmering just beneath the surface.” (See, we might have guessed that person was prediabetic with a lot of disposable income, but then we’ve never been known for our ability to spot a fiery glow.)
They’re cunningly offering $10 gift cards if you sign up before the middle of February, but since you’re required to drop at least $24.95 for a subscription, it might be more economical to look for love — or coffee — somewhere else.
