While the Democrats decide how to end their presidential nomination fight, Republican nominee John McCain is launching his general campaign. The first milestone: Running general-election TV ads.
McCain’s spot — which is slated for an ad buy in New Mexico, according to TPM Election Central — is your standard gauzy, soft-focus affair, narrated by a fellow with a deep voice and amusingly old-fashioned diction (he says of America, “she is worth protecting”). The ad plays up McCain’s prisoner-of-war days, ending with a black-and-white clip of him being interrogated by the North Vietnamese.
The ad concludes with a curious new slogan: “John McCain: The American president Americans have been waiting for.”
One guesses this was a second choice; the obvious first choice — “John ‘America’ McCain: The American president Americans have been waiting for, in America” — was likely judged too long.
