A boob gag that actually works

Marion Cotillard stars in this spoof ad, which offers a new solution for guys staring at your chest

By Kate Harding

Published March 12, 2010 4:13PM (EST)

It takes a lot, in 2010, to come up with a "My eyes are up here, dude" joke that actually feels fresh. But this spoof ad for "Forehead Tittaes," starring Academy Award winner Marion Cotillard, actually pulls it off. The "scientific" claims are spot on ("Lab tests prove that Forehead Tittaes actually redirect the male gaze from the chest to the general area of the brain"), William Fichtner's silent turn as a lecherous boss is delightful, and Lesley Ann Warren's total commitment to the gag she got stuck with is a sight to behold. Enjoy.

 


By Kate Harding

Kate Harding is the author of Asking For It: The Alarming Rise of Rape Culture--and What We Can Do About It, available from Da Capo Press in August 2015. Previously, she collaborated with Anna Holmes, Amanda Hess, and a cast of thousands on The Book of Jezebel, and with Marianne Kirby on Lessons from the Fat-o-Sphere. You might also remember her as the founding editor of Shapely Prose (2007-2010). Kate's essays have appeared in the anthologies Madonna & Me, Yes Means Yes, Feed Me, and Airmail: Women of Letters. She holds an M.F.A. in fiction from Vermont College of Fine Arts and a B.A. in English from University of Toronto, and is currently at work on a Ph.D. in creative writing from Bath Spa University

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