Before branding and marketing had all the options afforded the advertiser today, there was a substantial period when companies spent their time and money on offering up little giveaway goodies to the public. Without the Web, television or even radio, corporations often relied on print to spread the word about their “Made in America” efforts.
Today it’s the small industries and independent firms that use this technique to reach their customers and clients. They're the ones that realize the intimate benefit of tangible “tokens” like these.
[caption id="attachment_228269" align="aligncenter" width="445" caption="George Pullman 1831-1897"]
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[caption id="attachment_228268" align="aligncenter" width="445" caption="Pullman Car Factory"]
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The Pullman Co. revolutionized travel on a worldwide scale by making rail travel comfortable and reliable. The company’s founder George Pullman was one of the 19th century’s prime industrialists. His “Company Town” of Pullman, Ill., was established to insure an environment that his employees could not only work in, but live in as well. Unfortunately, it evolved into more of an insulatory compound than a Utopia. He wasn’t a favorite of the labor force. Regardless, the Pullman Co. had established itself as the premiere brand when it came to passenger comfort and service, and retained this image into the 1960s.
These booklets were produced in 1929-30 and described every aspect of what the company did to offer its service to the public – an illustrated “behind the scenes” story in 12 chapters. I've included the cover and a select image from within.
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Copyright F+W Media Inc. 2011.
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