What is going on with the Sesame Street Twitter account?

If you've been on Twitter today, you might have come across Sesame Street's rapid-fire tweets that at first seemed entirely random:

[embedtweet id="296701111677616128"]

But the social media blitz was a modern-day spin-off of the 1971 children's classic "The Monster at the End of This Book: Starring Lovable, Furry Old Grover."

It began with this post:

[embedtweet id="296694680312221696"]

The account continued to tweet lines from the handle, totaling 29 lines in all:

[embedtweet id="296695258249580544"]

[embedtweet id="296695645056663552"]

[embedtweet id="296695891165851648"]

[embedtweet id="296696345803247616"]

It might have been one of the most exciting things on Twitter today, but this tweet pretty much sums it up:

[embedtweet id="296699928670007296"]