WATCH: Latest NRA attack ad uses recycled B-roll footage to claim Hillary wants to take women's guns

The new ad, part of a $15 million campaign, is an apparent effort to scare female gun owners into voting for Trump

Published September 20, 2016 8:15PM (EDT)

The National Rifle Association released its latest political attack ad on Tuesday, entitled "Don't Let Hillary Clinton Leave You Defenseless." It makes an apparent appeal to women voters as part of a reported$15 million campaign.

In the ad, a female homeowner is hypothetically unable to defend herself from a sinister invader, because the Democratic presidential nominee "could take away her right to self-defense" — i.e., her handgun, which she keeps in a safe on her dresser. "Don't let Hillary leave you protected with nothing but a phone," the female narrator warns.

PolitiFact, in May, found no evidence that Clinton planned to abolish the Second Amendment, as Trump has repeatedly claimed. Instead, the Democratic nominee has made clear her intention to beef up regulations on gun ownership, going so far as to suggest that more reasonable NRA members "form a different organization and take back the Second Amendment from the extremists."

"I do support comprehensive background checks, and to close the gun show loophole, and the online loophole, and what's called the Charleston loophole, and to prevent people on the no-fly list from getting guns," Clinton said in an interview with MSNBC's Chris Matthews last January.

As MediaMatters noted on Tuesday, the NRA has twice before used the same B-roll footage to portray a home invasion in down-ballot attack ads against former-Louisiana Sen. Mary Landrieu and Missouri Senate candidate Jason Kander, both Democrats.

Watch the NRA's ad below:


By Brendan Gauthier

Brendan Gauthier is a freelance writer.

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Donald Trump Elections 2016 Hillary Clinton National Rifle Association Nra Second Amendment