Robert Reich: A boycott is in order — we need to make it unprofitable to work with Trump

It's not enough to be political activists — we need to be consumer activists at the same time

By Robert Reich

Published February 26, 2017 10:58AM (EST)

(Getty/Mike Coppola/AP/Jae C. Hong/Salon)
(Getty/Mike Coppola/AP/Jae C. Hong/Salon)

This originally appeared on Robert Reich's blog.

Nordstrom and Neiman Marcus, among other retailers, have dropped Trump brands, both Ivanka’s and her father’s. Their decisions came amid calls for a boycott against retailers that carry Trump products.

Macy’s dropped Donald Trump’s clothing line early in his campaign after he called Mexican immigrants "killers" and "rapists." Now Macy’s is under increasing pressure to drop Ivanka’s as well.

Travis Kalanick, Uber’s CEO, quit Trump’s economic advisory council after he was pressured by consumers and employees. That came after Trump’s Muslim ban and #DeleteUber went viral.

Keep the pressure on. Let’s make it unprofitable to work with Trump. Boycott Trump. Reject companies that do business with Trump. Boycott companies whose CEOs collaborate with Trump.

You need to be both a political activist and a consumer activist.

Go here for a complete list of companies to boycott.


By Robert Reich

Robert B. Reich is Chancellor's Professor of Public Policy at the University of California at Berkeley and Senior Fellow at the Blum Center for Developing Economies. He served as Secretary of Labor in the Clinton administration, for which Time Magazine named him one of the ten most effective cabinet secretaries of the twentieth century. He has written 15 books, including the best sellers "Aftershock", "The Work of Nations," and"Beyond Outrage," and, his most recent, "The Common Good." He is also a founding editor of the American Prospect magazine, chairman of Common Cause, a member of the American Academy of Arts and Sciences, and co-creator of the award-winning documentary, "Inequality For All." He's also co-creator of the Netflix original documentary "Saving Capitalism."

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Boycott Consumer Activism Donald Trump Ivanka Trump Macy's Nordstrom Robertreich.org