MARKETPLACE

Master today's crucial digital marketing techniques

Published June 9, 2018 2:06PM (EDT)

These days, a strategic marketing plan is defined by a few key elements: have you defined your audience and brand, do you know how to effectively communicate to them, and are you selecting the appropriate channels to relay your message? Digital visibility is essential to the success of a business — but there's a seemingly overwhelmingly high number of ways you could approach developing a digital marketing plan. This Full-Stack Marketer Bundle trains you in best of breed strategies and tools — without needing an expensive, full-fledged marketing degree.

First, learn key marketing functions, like developing compelling, targeted copy, optimizing your content for search (SEO), drawing in new customers with an email marketing plan, and more. Then master Google Analytics and AdWords, two industry-leading tools that help you understand your user behavior so you can continue to refine your marketing and sales funnel.

And because we stand on the shoulders of giants, the last course includes 40 interviews with the successful founders of major companies — so you can learn from their wins and losses.

Determine what you need to do to get a leg up on your competition: usually, this Full-Stack Marketer Bundle is $513, but you can get it now for $19.

The Salon Marketplace team writes about stuff we think you’ll like. Salon has affiliate partnerships, so we may get a share of the revenue from your purchase.


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