Ron DeSantis makes plans to regulate "woke CEOs"

The Florida Governor spoke on the matter Wednesday in front of a banner reading “Government of Laws, Not Woke CEOs"

By Kelly McClure

Nights & Weekends Editor

Published July 27, 2022 7:46PM (EDT)

Florida Governor Ron DeSantis (Ronda Churchill/Getty Images)
Florida Governor Ron DeSantis (Ronda Churchill/Getty Images)

Florida Gov. Ron DeSantis (R) gave a briefing on Wednesday detailing his plan to regulate what he refers to as "woke CEOs." In front of a banner reading "Government of Laws, Not Woke CEOs," DeSantis said "The leveraging of corporate power to impose an ideological agenda on society represents an alarming trend." 

"Do we govern ourselves through our constitution and through our elections or do we have these masters of the universe occupying these commanding heights of society?" DeSantis said during the press conference, covered by Florida news outlet The Free Press. "For every master of the universe who's prattling on about, you know, no emissions and all this stuff, I don't see very many of them giving up their private jets," he furthered.

"Gov. Ron DeSantis slams 'woke capital' and ESG, says Forbes in a Tweet, along with footage from the briefing. 

The three main components of DeSantis' plan are as such:

Prohibit big banks, credit card companies, and money transmitters from discriminating against customers for their religious, political, or social beliefs.

Prohibit State Board of Administration (SBA) fund managers from considering ESG factors when investing the state's money.

Require SBA fund managers to only consider maximizing the return on investment on behalf of Florida's retirees.


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"From Wall Street banks to massive asset managers and big tech companies, we have seen the corporate elite use their economic power to impose policies on the country that they could not achieve at the ballot box," DeSantis said on Wednesday. "Through the actions I announced today, we are protecting Floridians from woke capital and asserting the authority of our constitutional system over ideological corporate power." 


By Kelly McClure

Kelly McClure is Salon's Nights and Weekends Editor covering daily news, politics and culture. Her work has also appeared in Vulture, Vanity Fair, Vice and many other outlets that don't start with the letter V. She is the author of one sad book called "Something Is Always Happening Somewhere." Follow her on Bluesky: @WolfieVibes

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