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Viral claims about Epstein files upend school picture days nationwide

Social media posts linked Lifetouch’s ownership to figures in the Epstein files, schools canceled picture days

Weekend Editor

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(Oleg Shvetsov / Getty Images)
(Oleg Shvetsov / Getty Images)

Some school districts across the United States have canceled or altered school picture day plans after social media posts began circulating claims linking Lifetouch to the released Epstein files — sparking parental concerns about student photo privacy and data security.

The controversy traces back to the 2019 acquisition of Lifetouch’s parent company, Shutterfly, by private equity firm Leon Black’s Apollo Global Management. Black was widely known to have had financial and personal ties with Jeffrey Epstein but stepped down from Apollo in 2021.

For timeline clarification, Epstein died on August 10, 2019, and Apollo Global Management acquired Shutterfly — and Lifetouch along with it — in September 2019. Lifetouch maintains fully independent operations from Apollo, ensuring that student data remains secure and is not shared with Apollo, its funds, or any other subsidiaries.

But that didn’t stop allegations and rumors from circulating that Lifetouch — which photographs millions of students annually — was connected to the files or that student images might be at risk. In response, districts including Malakoff ISD in Texas and at least one charter school in Arizona canceled scheduled Lifetouch photos, with some officials announcing they would keep pictures “in-house for the rest of the year.”

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Parents expressed concern about the volume of personal information tied to photo orders — including names, grades, teachers and school affiliation — alongside broader anxiety over how data might be used or shared. Online petitions urging school boards to drop Lifetouch have also appeared.


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Lifetouch and its leadership have pushed back, emphasizing that neither Black, Epstein nor Apollo has ever had access to student images and that no Lifetouch executives were named in the Epstein files. CEO Ken Murphy reiterated the company’s commitment to student privacy, compliance with federal laws and a long history of protecting data.

Still, the episode illustrates how rumors and reputational associations can drive real-world decisions by parents and school officials in an era of heightened concern about data security and institutional trust.

UPDATE: Edited to add latest information from Lifetouch. A further update, including a full statement from Lifetouch can be found here.


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