Ruth Shalit

Ruth Shalit is an account planner at Mad Dogs & Englishmen, a New York advertising agency. For more columns by Shalit, visit her column archive.

The day the brands died Ruth Shalit

The early-adopter wars Ruth Shalit

I went to Brand Camp and all I got was this dumb snack-food epiphany Ruth Shalit

The focus group is bubbling and sparkling! Ruth Shalit

Chain saws, drugs and lesbians Ruth Shalit

Oh Boy! The new beef jerky Ruth Shalit

Buying short Ruth Shalit

Bush and Cheney: The secret transcripts Ruth Shalit

Send in the clowns Ruth Shalit

The Mr. Peanut chronicles Ruth Shalit

The inner Doughboy Ruth Shalit

Super Bowl ads: Winners and losers Ruth Shalit

The name game Ruth Shalit

Why is Madison Avenue gripped by insanity? Ruth Shalit

Hypnotizing slackers for Starbucks, and other visionary acts of marketing research Ruth Shalit

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