Love Oreo cookies? 2025 will be your year as the brand launches a half dozen new products

Oreo is going all out in 2025, with more than six exciting new products to further diversify their offerings

By Michael La Corte

Deputy Food Editor

Published December 30, 2024 11:59AM (EST)

Oreo Cookies seen on a store shelf. (Igor Golovniov/SOPA Images/LightRocket via Getty Images)
Oreo Cookies seen on a store shelf. (Igor Golovniov/SOPA Images/LightRocket via Getty Images)

If you’re an Oreo superfan, 2025 might just be your year.

According to Stacey Leasca of Food & Wine, the brand has announced six new flavor innovations set to hit stores in 2025, including Oreo Frozen Treats.

Starting Dec. 26, Oreo will release its limited-edition Game Day cookies, featuring the signature chocolate cookie embossed with five football-themed designs.

In early January, Oreo will launch several new products, beginning with Oreo Loaded, which features the classic chocolate cookie with Mega Stuf-level creme and bits of real Oreo cookie pieces. Also arriving in January are Golden Oreo Cakesters, a permanent addition to the lineup. These soft-baked snacks include creme filling sandwiched between two pillowy golden snack cakes, offering a twist on the Golden Oreo sandwich cookie.

On Jan. 3, Oreo Irish Creme Thins will debut, featuring Irish cream-flavored creme with notes of chocolate and vanilla. Joining them are Oreo Minis Peanut Butter, filled with peanut butter-flavored creme.

Lastly, Oreo Frozen Treats will make their debut. The lineup includes Oreo Bites—poppable frozen dairy creme-flavored bites coated in Oreo crumbs—and Oreo Mini Bars, which have a creme-flavored base mixed with Oreo cookie pieces.

Oreo is also launching the Dunk Club, a program for fans to stay updated on new product releases, gain access to exclusive pre-sale events, enter sweepstakes, and even help the brand choose future innovations.


MORE FROM Michael La Corte